MOTOROLA CORAL RASA
Coral Rasa looks to improve upon the traditional methods of monitoring the coral reefs and give us a far better and more efficient view of what is going on under the water. Much of the inspiration for design of this device was taken from the many organic forms of the coral reefs themselves, while still being driven by its core functionality.
360° CAMERA - The camera provides a full 360 degree viewing area, Recording 1 hour of footage a day for 3 weeks, and broadcasts 8 hours of footage a day over the web. The camera shuts down during the night.
WATER TESTING - Water samples are taken once every day for 3 weeks. There is a tray that rotates around once each day to accommodate a new sample. It tests for herbicides, pesticides, nutrient fertilizers, nitrogen, phosphorus, and oil. It also checks the water temperature, in order to help prevent coral bleaching.
ACOUSTICS - The hydrophone is used to pick up the acoustics in the surrounding coral reef areas. This allows the user to determine what kinds of species are living in the area. The opposite of that would be a steady decrease in noise, which is a sign that life activity is declining and something must be wrong in the area. Surrounding the hydrophone, you will see a light which is used to assist the divers in the retrieval process.
Motorola came to us with a problem. They wanted to know what they could do in the next five years to protect the environment, while also improving their brand image. Myself and two other industrial design students at College for Creative Studies in Detroit, Michigan teamed up with three advertising design students to create three different products along with an advertising campaign to form the winning solution: Motorola Exist.
2nd Place | Core77 International Design Awards - Social Impact Category
Jury Comments: "Protecting coral reefs is one of the greatest challenge in the crisis of bio-diversity. It is made more difficult by the paucity of accurate and timely information on the condition of reefs, particularly those in the proximity of so-called development activity such as port construction and commercial fishing. This solution addresses the urgent need for improved monitoring systems that can provide essential early warnings."
Bronze IDSA IDEA Award | 2011 IDSA International Design Excellence Awards
1st Place Team + Best Product | 2010 Motorola Sponsored Product Studio at College for Creative Studies
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