motorola-coral-rasa

MOTOROLA CORAL RASA

Coral Rasa looks to improve upon the traditional methods of monitoring the coral reefs and give us a far better and more efficient view of what is going on under the water.  Much of the inspiration for design of this device was taken from the many organic forms of the coral reefs themselves, while still being driven by its core functionality.

20% of the world’s coral reefs have been destroyed and show no immediate signs of recovery. 60% of the world’s reefs are under imminent risk of collapse through human pressures. If they go, they will take with them one-third of the world’s marine biodiversity. The coral reefs provide billions of people and hundreds of countries with food, tourism revenue, coastal protection and new medications, which add up to be worth approximately $375 Billion each year.

20% of the world’s coral reefs have been destroyed and show no immediate signs of recovery. 60% of the world’s reefs are under imminent risk of collapse through human pressures. If they go, they will take with them one-third of the world’s marine biodiversity. The coral reefs provide billions of people and hundreds of countries with food, tourism revenue, coastal protection and new medications, which add up to be worth approximately $375 Billion each year.

The coral reefs are among the least monitored and protected natural habitats in the world, and yet they are one of the most valuable. Traditional methods are far too impractical and tedious, new methods need to be put in place in order to maintain the coral reefs ecosystem.

The coral reefs are among the least monitored and protected natural habitats in the world, and yet they are one of the most valuable. Traditional methods are far too impractical and tedious, new methods need to be put in place in order to maintain the coral reefs ecosystem.

Caring for the coral reefs currently involves time consuming methods such as diving down to the reefs with charts to compare colors, taking water samples, measuring the water temperature, looking for pollution, etc.

Caring for the coral reefs currently involves time consuming methods such as diving down to the reefs with charts to compare colors, taking water samples, measuring the water temperature, looking for pollution, etc.

The color yellow was chosen due to it being commonly used on deep sea diving suits, and scuba tanks for its high visibility under water.  

The color yellow was chosen due to it being commonly used on deep sea diving suits, and scuba tanks for its high visibility under water.  

Coral Rasa looks to improve upon the traditional methods and give us a far better and more efficient view of what is going on in the coral reefs. This is accomplished by using the three primary functions shown below.  Much of the inspiration for this device was taking from the many organic forms of the coral reefs themselves, while still being driven by the internal hardware. 

Coral Rasa looks to improve upon the traditional methods and give us a far better and more efficient view of what is going on in the coral reefs. This is accomplished by using the three primary functions shown below.  Much of the inspiration for this device was taking from the many organic forms of the coral reefs themselves, while still being driven by the internal hardware. 

360° CAMERA - The camera provides a full 360 degree viewing area, Recording 1 hour of footage a day for 3 weeks, and broadcasts 8 hours of footage a day over the web. The camera shuts down during the night.

WATER TESTING - Water samples are taken once every day for 3 weeks. There is a tray that rotates around once each day to accommodate a new sample. It tests for herbicides, pesticides, nutrient fertilizers, nitrogen, phosphorus, and oil. It also checks the water temperature, in order to help prevent coral bleaching. 

ACOUSTICS - The hydrophone is used to pick up the acoustics in the surrounding coral reef areas. This allows the user to determine what kinds of species are living in the area. The opposite of that would be a steady decrease in noise, which is a sign that life activity is declining and something must be wrong in the area. Surrounding the hydrophone, you will see a light which is used to assist the divers in the retrieval process.

When the device is brought up to the boat, the bottom housing can be unscrewed and placed into a dock. The dock will then download the data and recharge the battery. A full charged spare housing / core will be screwed into the top part of the device, and taken back in to the water to be placed in the reefs for monitoring. The raised Motorola logo also provides grip while unscrewing the housing.

When the device is brought up to the boat, the bottom housing can be unscrewed and placed into a dock. The dock will then download the data and recharge the battery. A full charged spare housing / core will be screwed into the top part of the device, and taken back in to the water to be placed in the reefs for monitoring. The raised Motorola logo also provides grip while unscrewing the housing.

Coral Rasa was created in Solidworks. 

Coral Rasa was created in Solidworks. 

The base of the device is made out of cast iron, which adds weight and allows it to magnetically connect with the core housing. Simply dig the spikes into the ground and make sure the device is planted securely. Multiple lengths are available for the spikes so that there are no issues with the terrain. Press the Motorola logo/button to activate the device and return to the boat.

The base of the device is made out of cast iron, which adds weight and allows it to magnetically connect with the core housing. Simply dig the spikes into the ground and make sure the device is planted securely. Multiple lengths are available for the spikes so that there are no issues with the terrain. Press the Motorola logo/button to activate the device and return to the boat.

coral-rasa-install-reefs

Motorola came to us with a problem. They wanted to know what they could do in the next five years to protect the environment, while also improving their brand image. Myself and two other industrial design students at College for Creative Studies in Detroit, Michigan teamed up with three advertising design students to create three different products along with an advertising campaign to form the winning solution: Motorola Exist.


AWARDS

2nd Place | Core77 International Design Awards - Social Impact Category
Jury Comments: "Protecting coral reefs is one of the greatest challenge in the crisis of bio-diversity. It is made more difficult by the paucity of accurate and timely information on the condition of reefs, particularly those in the proximity of so-called development activity such as port construction and commercial fishing. This solution addresses the urgent need for improved monitoring systems that can provide essential early warnings."


Bronze IDSA IDEA Award | 2011 IDSA International Design Excellence Awards
1st Place Team + Best Product  | 2010 Motorola Sponsored Product Studio at College for Creative Studies


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