ROKU 3

Goal: Create a new design language that is both playful and inviting. Part of the reason we wanted to create a more fun and playful feeling Roku was because of the focus on gaming. Games such as Angry Birds would help target younger groups in the streaming market. 

Roku 3 - Faster and more powerful than ever. Enjoy 1,800+ channels of movies, TV shows, sports, and more. Plug headphones into the motion-control remote to play games or watch late-night flicks without disturbing the household. Fully loaded with one-stop search, 1080p, dual-band wireless, Ethernet, USB, plus a free Roku app. The Roku 3—the new streaming standard. Roku is recognized for streaming innovation. Over 10 million units have been sold.

We created various mockups using band-saws, 10lb foam, and 3D printing.

We created various mockups using band-saws, 10lb foam, and 3D printing.

Roku was modeled in Solidworks.

Roku was modeled in Solidworks.

Designing a back-plate that could be changed out was important because it meant that we didn't have to retool the entire outside body for the other Roku models. Unlike the Apple TV, Roku has various models using the same exterior housing, but varies in terms of usable features on the back. 

Designing a back-plate that could be changed out was important because it meant that we didn't have to retool the entire outside body for the other Roku models. Unlike the Apple TV, Roku has various models using the same exterior housing, but varies in terms of usable features on the back. 

Looking at how the Roku's design language has evolved over time helps illustrate the design intent. 

Looking at how the Roku's design language has evolved over time helps illustrate the design intent. 

The selected design direction has a much softer, more approachable contour on the bottom, while still maintaining the crisp surface on the top that is similar to the last generation. 

The selected design direction has a much softer, more approachable contour on the bottom, while still maintaining the crisp surface on the top that is similar to the last generation. 


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